Hey, I'm Maya.
I'm 24, I'm based in London and I spent my teenage years struggling with my relationship with my body. Every week I spent hours and hours desperately looking for clothes that would make me feel okay enough in my body to leave the house. But 1000s of search results and 20 tabs later I was often no better off. The most frustrating version of this: spending hours looking for something to wear to an event, finding nothing, showing up in something that didn't feel good — and then seeing someone else wearing exactly what I'd been looking for— still available; a price I would have paid; I just couldn't find it. The browsing experience felt completely broken, the things I wanted were out there, I simply couldn't get to them. But this experience was not mine alone, it was shared by the women around me (and far beyond).
There didn't seem to be a way to navigate the existing online retail space in a way where you could communicate your preferences and constraints, and even when you could find what you were looking for, it felt like a chore. It felt like the interactions I was having with clothes online were ones that had been over-manufactured for sales but under-considered for the consumer. Fashion is supposed to be creative— a craft, a form of self expression— it should actually feel like that. So, I'm on a mission to fix what's super broken. And that starts with independent brands: the ones you didn't know about but wish you did; the ones that help you remember what fashion is for, and the ones that share my mission of trying to help women feel good. Let's put them all in one place.
Maya xxx